Ad

Audience & Authorship

Authorship
* this message was made by Modelo Especial Beer

Purpose
* This ad was made to convince people to buy their beer.
* The target audience is people that have not tried this beer and would like to try it

Economics
• Modelo Especial Beer paid for the ad

Impact
• This might benefit the company
• It might harm the people that have too much of the beer, and decides to drive
• I think that if you want to have a chill time to try it

Response
• In Response to this message, is I might want to try this beer someday

Messages & Meanings

Content
• This ad is about Modelo Especial Beer introducing the beer to the people
• The point of view is that people who like beer would buy this beer to give it a try
• The price of the beer would be good to know, when was it made

Techniques
• Two statue holding the beer
• Because that is the theme of the beer
• I don’t really know

Interpretations
• They might think that is just a regular beer like the others and won’t give it a try
• I think that they should have done a little more detail of the beer, like more color, and people having fun as a back ground instead of a black background

Representations & Reality


Context
• This ad was made May 19, 2008
• It was shared on Page 9. of ESPN


Credibility
• This is something else
• This is credible because in the picture it says “Let it be serve” like saying it’s the right one to get
• The idea is from the company